Since 1995 · Riyadh

Sweets & pastries, crafted for moments worth remembering.

Saudi Arabia's leading sweets and pastries chain since 1995 — with more than 150 branches across the Kingdom.

Lilac Sanabel AlSalam gift box with gold-foil calligraphy, resting among golden wheat ears
Founded in Riyadh
1995
Branches in the Kingdom
150+
Years of experience
30+
Discover
Sanabel AlSalam gift boxes served with tea on a deep purple tablecloth

About Our Company

It began with a single branch in Al Salam, Riyadh.

Founded in 1995 by Dr. Saleh Bin Nasser Al Farhan with the establishment of the first branch in the Al Salam district of Riyadh, Sanabel Al-Salam has since expanded through numerous branches across Riyadh, becoming a leading chain for manufacturing and serving sweets and pastries in the Kingdom of Saudi Arabia.

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Product List

Made with the finest ingredients.

At Sanabel Al-Salam, we are committed to delivering the highest quality. We use only the finest ingredients and the latest techniques to ensure every product meets the highest standards. Our goal is to deliver a distinctive experience that exceeds our customers' expectations and strengthens our reputation as a trusted brand.

For more products — seasonal baked goods, ice cream cakes and much more — visit our online store.

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Our vision

To lead the bakery and confectionery industry through innovative, premium flavors that turn everyday moments into lasting memories.

Mission

To offer high-quality baked goods and sweets with innovative flavors that create special and joyful moments for our customers.

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Why Choose Us?

Three decades of trust in every piece.

  1. Heritage & Trust

    With over 30 years of experience, Sanabel Al-Salam has earned a strong reputation as one of the most trusted names in the sweets and bakery industry in Saudi Arabia.

  2. Premium Quality

    We use only the finest ingredients and apply the highest production standards to ensure that every product is of exceptional quality.

  3. Innovation & Variety

    From cakes and chocolates to seasonal baked goods and ice cream cakes, we take pride in continuously offering unique flavors and a wide range of options.

  4. Craftsmanship

    Every product is carefully crafted by skilled professionals who combine authentic techniques with modern creativity.

  5. Customer-Centric Approach

    Our goal is to create unforgettable experiences by providing products that exceed customer expectations in both taste and presentation.

  6. National Presence

    With multiple branches across Riyadh and the Kingdom of Saudi Arabia, Sanabel Al-Salam is always close to its customers, providing convenience and easy accessibility.

Our Branches

Always close to you.

Today, Sanabel Al-Salam proudly operates over 150 branches across the Kingdom of Saudi Arabia, including more than 80 retail outlets and 70 franchise locations — bringing our trusted quality and unique flavors closer to communities nationwide.

Branches in the Kingdom
150+
Retail outlets
80+
Franchise locations
70+
Find a branch near you
Sanabel branch Franchise
Hands presenting an olive-green Sanabel AlSalam gift box beside a bouquet of chamomile

For businesses

A trusted partner for corporate hospitality and gifting.

Many major entities and companies trust Sanabel Al-Salam as a reliable partner for supplying baked goods and sweets, with consistent professional standards.

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Quality & certifications

Quality you can trust

Our production is certified against recognised local and international quality and food-safety standards.

  • Saudi Food & Drug Authority (SFDA)
  • ISO 9001:2000 system certification by SGS
  • OHSAS 18001 system certification by SGS
  • Food Safety System Certification 22000
  • BRC Global Standards — AA certified
  • Good Manufacturing Practice (GMP) certified
  • Arab Federation for Food Industries