About Us
From a single Riyadh branch to more than 150 across the Kingdom.
Sanabel Al-Salam is the trusted partner of choice for leading enterprises and organizations seeking premium bakery and confectionery supplies. We are dedicated to delivering exceptional quality that consistently meets the demanding standards of the business sector.
About Our Company
It began with a single branch in Al Salam, Riyadh.
Founded in 1995 by Dr. Saleh Bin Nasser Al Farhan with the establishment of the first branch in the Al Salam district of Riyadh, Sanabel Al-Salam has since expanded through numerous branches across Riyadh, becoming a leading chain for manufacturing and serving sweets and pastries in the Kingdom of Saudi Arabia.
- Founded in Riyadh
- 1995
- Branches in the Kingdom
- 150+
- Retail outlets
- 80+
- Franchise locations
- 70+
Our journey
Three decades of growth
-
1995
The first branch
Dr. Saleh Bin Nasser Al Farhan opens the first Sanabel Al-Salam branch in the Al Salam district of Riyadh.
-
Riyadh
Across the capital
Numerous branches follow across Riyadh, establishing Sanabel Al-Salam as a leading chain for manufacturing and serving sweets and pastries.
-
Today
A national presence
More than 150 branches across the Kingdom — over 80 retail outlets and 70 franchise locations serving every region.
Our vision
To lead the bakery and confectionery industry through innovative, premium flavors that turn everyday moments into lasting memories.
Mission
To offer high-quality baked goods and sweets with innovative flavors that create special and joyful moments for our customers.
Craft & quality
Finest ingredients. Skilled hands.
Premium Quality
We use only the finest ingredients and apply the highest production standards to ensure that every product is of exceptional quality.
Craftsmanship
Every product is carefully crafted by skilled professionals who combine authentic techniques with modern creativity.
Quality & certifications
Quality you can trust
Our production is certified against recognised local and international quality and food-safety standards.
Taste the Sanabel difference.
Order online, visit one of our branches, or talk to our team about corporate orders.